Let’s Connect

Paul Trusik
12 years in-house marketing teams
9 years marketing agency experience
- Last 20+ years in freelance consulting role
“Excited to hear about your goals and how I can help! Reach out today!”
What problem are you trying to solve?
We map out a scalable, future-proof roadmap tailored to your growth stage, team size, and business goals.
We set up proper attribution models so you can connect marketing spend to bottom-line impact—and confidently report on ROI.
Yes! Whether it’s your CRM, email platform, or analytics tools, we specialize in strategizing a unified system where data flows seamlessly and your team works smarter.
Northstar can help you pick the right tools (not just the trendy ones) for your goals, budget, and stage of growth – with forward-thinking and planning to set them up for scale.
We centralize your marketing data and create dashboards that actually tell a story – so you know exactly what’s working and what to optimize to hit ROI goals.
Through marketing automation personalization tokens and smart segmentation, we help you create personalized experiences that don’t require a massive headcount to produce or maintain.
We audit, modernize, and streamline your MarTech tools to enable next-gen capabilities like personalized automation, dynamic content, and real-time marketing campaigns to meet your target demographic where they are in their decision marketing process.
We act as a translator and bridge—aligning marketing needs with IT requirements to move projects forward quickly and securely. More importantly, we want to make sure sales goals align with marketing effort – to make your team shine to all stakeholders!
No problem. We serve as your fractional tech partner—handling implementation, integrations, and ongoing support.
